( Service 01 )

Brand strategy

We lock positioning, audience, and tone before a single layout is drawn — so every later decision has a reason to exist.

( Cadence )

4–6 weeks

( Fichier )

Présentation stratégique + notes

( Studio )

Toronto

( Équipe )

Stratège + lead

( Périmètre )

Positionnement, voix, audience

( Passation )

Brief de travail

( What we hold )

Une stratégie qui ne fonctionne que dans le fichier de pitch n’est que décoration. Nous écrivons la décision sur laquelle un designer peut construire.

(Brand strategy)

What the strategy holds.

A strategy that only works in the pitch file is decoration. We write the decision a designer can build from.

Positioning statement and proof points
Audience map with real quotes
Voice and tone guide
Naming options with rationale
Messaging by channel
A one-page brief for the next designer

(Cadence)

01 · Listen

Interviews with the team and customers, plus an audit of what already exists.

02 · Position

We write the decision: who it is for, what it promises, and why it is believable.

03 · Voice

Tone rules and sample copy, tested on a homepage, a deck, and a one-line email.

04 · Hand off

A short brief and a working file the design team can build from on day one.

(How it holds)

( 01 )

Decide first

The strategy is written as a decision, not a menu of options.

( 02 )

Evidence over taste

Every claim is tied to something a customer said or did.

( 03 )

Short enough to use

The brief fits on a page, so people actually read it.

(Questions)

A positioning statement with proof points, an audience map, a voice guide, and a one-page brief the design team can build from.

No. Strategy usually starts from what already ships — we test the current story against customers before anything is redrawn.

The person who decides, someone close to customers, and whoever briefs the designers next. Three people is enough.

Send the surfaces you already have.

A homepage, a deck, a product screen. We will tell you if a system is the right next file — or if strategy still has to come first.

Start a brief