Lumora Identity

Brief

A refined identity system built for a premium beauty brand, balancing minimalism with warmth.

Year
2026
Field
Skincare
Scope
/ Logo Design
Cadence
8 weeks

Lumora

01

( Surfaces )

4 files

slide-02-left
slide-02-left
slide-02-right
slide-02-right
Campaign
Campaign
grid
grid

02

( The mark )

Three rules

A mark that feels warm without getting loud.

( 01 )

Decide once

The Logo Design direction was written down before any layout was drawn.

( 02 )

Keep it in the file

Rules live in the working file, so the next designer inherits decisions, not guesses.

( 03 )

Test on real surfaces

Lumora saw the system on live surfaces in week three, not on a mood board.

03

( In the file )

System

Northline type lockup on a warm paper field
Type
Northline color study — glass bottles on a warm field
Color
Northline grid study — white cube and black volumes on a green field
Grid
Northline lockup still — figure in a red field
Lockup
  • Logo Design direction
  • Type and color tokens
  • Surface mockups
  • Handoff notes for the next desk

04

( Desk )

Lumora

“Norio didn’t just redesign the site — they rebuilt how we talk about the work. Every page feels considered, and the launch put us in rooms we used to only watch from the outside.”

Amara Cole

Creative Director, Northline

Amara Cole · Creative Director, Northline

05

( What held )

File

9

Design files

14

Surfaces

8 wk

Cadence